facebook icon Pink Energy Panels pink energy smart pixel gif

Pink Energy’s CMO gets an education on installation

February 24th, 2021 | By Roger Kuznia

The question posed to Pink Energy Chief Marketing Officer Kevin Klink (center photo) was simple enough – have you ever taken part in an installation? The answer to that question wasn’t one Klink liked giving – he hadn’t. But that’s what happens when the company counts on your leadership to drive the marketing efforts that have translated into 25,000 lifetime customers who have gone solar with our company.

Klink now can change his answer to yes, since participating in an installation just outside of Pittsburgh on a snowy February day with a high temperature in the low-to-mid 20s. What he found was a group of installers intent on making Pink Energy a great place to work, and a great place for customers to do business.

“I learned just how loyal, hardworking and dedicated our team is,” Klink said. “Seeing the passion, and I know it wasn’t just because I was there. Seeing the passion these guys have about their job, about the company, about the movement is really, really exciting to see firsthand.”

Of this 18-panel array being completed in Charlevois, Pennsylvania, Klink harnessed up and braved the elements to install four panels with the help of two members from Jordon Dillard’s team – Todd McCanch and David Hidinger. Despite the frigid temperatures, there was no discussion among the regular crew about how cold it was throughout the day (even the pizza brought in for lunch turned cold within minutes), but it sure caught Klink’s attention. It can be neither confirmed nor denied that Klink’s intention to take two important calls were just opportunities to warm up inside his rental car (though it’s possible this writer sought similar refuge).

“This is a different kind of cold,” Klink said. “And I can tell you that this is exactly what I wanted. I wanted it to be low 20s and snowing on a winter job so I could see what we expect our guys to do. And we have guys that are gonna do whatever it takes to get the job done and I definitely appreciate that about them.”

Because of time constraints, Klink had to leave before the job was completed, but he appreciated the things our team did well and also took away opportunities where the company could be even better. It also gave Klink the chance to meet with the customer, understand their experience of going solar, and make a new friend with this family’s grandson.

“It was a great experience to have our co-founder and CMO come out on a job site and show he is willing to get down and dirty and understand our day-to-day routine and challenges we experience in the field,” Pink Energy Project Manager McKinnley Shriver said. “Kevin got up on a roof with us and did great, but he may not want to cut out on his day job.”

We would agree with Shriver. Klink’s day job is one that positions us to chase the records that have us in 12 states, with more expected. But Klink isn’t done learning yet. He’ll be back to an installation during the summer months, when rooftop temperatures can reach 150 degrees. He also plans to stay for the entire install next time. That way, he’ll have experienced both extremes that our installation teams endure in winter and summer. BAM!

Editor's Pick


FOR GENERAC PRODUCT ISSUES: 800-396-1281 | solarsupport@generac.com