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Virtual reality becomes real in Pink Energy’s latest commercial

February 14th, 2022 | By Roger Kuznia

commercial filming

What kind of commercial could you make with only a 12-foot stretch of white-picket fence and a pallet of sod as some of your only physical props? If you’re Pink Energy, you make the best Super Bowl commercial you’ve ever made.

In partnership with the Sussman Agency and BrandStar Studios, Pink Energy utilized groundbreaking naked-eye 3D technology that created an experience for viewers that showcased a number of indoor home scenes before closing with CEO Jayson Waller standing in the middle of a neighborhood under drone-lit starry skies. In case you didn’t get to see the “Life Powered By The Sun” commercial, here it is again:

We got a behind-the-scenes look at the portion of the shoot featuring Waller, and for anyone walking onto the set for the first time, it’s an instant double-take opportunity. Even after one realizes that all the houses are just digital creations, this writer still needed to feel the wall to make sure. It looks that real even up close.

“We pride ourselves in being innovators at Pink Energy,” Waller said. “Whether it’s the energy-efficiency packages and state-of-the-art energy storage solutions we provide to homeowners, or the production of our Super Bowl ad, we are always looking to be on the forefront of technology. This television commercial is just another way for us to innovate.”

How Pink Energy Made This Commercial

Waller’s part was shot in approximately 2 hours at BrandStar in South Florida in late January, but the commercial in its entirety took the entire week to film and prepare. Other scenes shot that week included the washing machine and man cave scenes (yes, those machines and TVs were digital creations!), along with a lawnmowing scene that didn’t make the final cut.

The beauty in filming the neighborhood scene came with how the digital masterminds could dial in the perfect home look and lighting conditions on a schedule of their choosing, vs. having to rent out the perfect neighborhood block, hire police to ensure set security, and hope for perfect weather conditions to present themselves. You’ll notice that the streets in our scene appear wet – well, you’d have to pay someone to wet down the streets in real life, but not so here!

On one side of the studio was a bank of computers that created the digital experience and reminded one of a NASA Mission Control center. On the other was the more standard television equipment and those operating it. The director of the commercial estimated that without this technology he’d need about three times as many people as the 15 or so he had on set just for the outdoor shoot alone. When you blend the cool factor with the cost savings, you can see how this technology is the future. Take a look at what was going on in front of the camera, and then behind it, in this clip!

And that’s why Pink Energy was so excited to take part in it. Not only is solar the future, it’s the present. As Waller says in the spot, “It’s happening.”

So as you catch the commercial again, you can impress all your friends by letting them in on the secret. That’s OK, we won’t mind if you tell!

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